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One Last Real Indian’s Response to The GAP’s Manifest Destiny Shirt

By: Colby Tootoosis

“The GAP, Inc. is an American clothing company founded in 1969.  It has five primary brands: GAP, Banana Republic, Old Navy, Piperlime, and Atheta.  It operates approximately 3,100 retail stores worldwide.  It is the largest specialty apparel retailer in the U.S.  Recently, GAP came out with a new men’s clothing line that featured a t-shirt emblazoned with the words ‘MANIFEST DESTINY.’  Mark McNairy is the designer of said shirt.  Yes, he knows what ‘MANIFEST DESTINY’ is and recently tweeted, ‘MANIFEST DESTINY: SURVIVAL OF THE FITTEST.’  Manifest Destiny was a belief used by colonists and the federal government to excuse all the cruel, horrific, wrongful acts committed by them against Indigenous Natives, the first and original inhabitants of the Americas.  Manifest Destiny = Genocide. “ (Excerpt from Lastrealindians Tumblr Blog)

Either the GAP slipped on the banana peel of ignorance or idiotically took the Native hipster fashion fad too far when they dished out a plain, lame, black T-shirt entitled, “Manifest Destiny”.   Within hours, we witnessed Indigenous outrage as front line confronters exposed the relation of ‘Manifest Destiny” to the policies that initiated genocide on our Nations.  The fire for justice that exists within the veins of the Indigenous is alive and always primed to do battle.  Last Real Indian’s commends all those who have tweeted, and written to the GAP with forthright validity and certitude.  Finally, after a responsive Twitter and letter campaign towards the GAP, the GAP announced they will no longer sell the t-shirt based on costumer feedback.  However, many people want an apology issued. READ THE REST HERE:  http://www.lastrealindians.com/axCommentDetails.php?postId=2104

It’s like selling a shirt with “Arbeit Macht Frei” in big Helvetica bold caps. Fuck you, GAP!